The artist referred to as KAWS labored with General Mills to create a couple of designs for Reese’s Puffs cereal. Each container consists of a QR code that hyperlinks to a cellphone app known as KAWS Puffs, advanced in collaboration with Acute Art. Using the container as a visible base, KAWS Puffs open an augmented fact cereal portal via which the consumer is invited to step, into a brand new realm.
This isn’t the primary time an artist has labored with a meals employer to area their artwork on grocery keep cabinets. Take as an example Andy Warhol (or greater accurately: the Andy Warhol Estate), labored with the Campbell Soup Company to launch a hard and fast of “Andy Warhol fiftieth Anniversary” soup cans. Like what KAWS and Reese’s Puffs did right here in 2021, the layout of the packaging is extraordinary, even as the contents stay the same.
This cereal collaboration takes matters up a notch and permits the viewer (and the eater of the cereal) to take a peek into the destiny with augmented fact. This isn’t pretty the metaverse, yet – we can’t in reality alter the surroundings or take any of those portions of virtual content material domestic with us – however it’s getting close!
The orange container may be bought in shops throughout the US proper now, you’ll discover them on keep cabinets for a rate of around $3.99. They are decidedly now no longer rare – so don’t move losing loads of greenbacks for a container on eBay.
The blue container layout is a Limited Edition layout, made to imitate the “dynamic 24-hour AR revel in” which, at night, has a darkish blue sky – fancy! One batch of those restrained version blue packing containers changed into bought on KawsPuffs.com for approximately $50 apiece – they’re bought out.
The AR revel in gives some other pathway to the blue container. In the app, as soon as you’ve stepped via the cereal portal AR thru Acute Art, you’re invited to play a recreation. The recreation suggests the KAWS Companion status in milk, simply as it’s proven at the lower back of the orange container. Pieces of Puffs fall from the sky, and the consumer need to faucet to interrupt as many Puffs as they’re capin a position earlier than stated portions of cereal purpose the Companion to sink!
The blue container has a extraordinary layout from the orange container – however it’s greater than only a extraordinary association of inks. This container additionally has 3-D elements, making the container a bit of 3-D artwork that expands past the flatness of a general container of cereal right here in our bodily world.
And this isn’t the begin nor the give up of artwork works performing in augmented fact, via our phones, held on our partitions and offered in any area we want in AR, VR, and combined fact. The Acute Art app additionally can provide greater KAWS and different artwork to customers with augmented fact on a couple of platforms, proper this minute!
